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Tips on Making Your Display Stand Out at Craft Shows and Vendor Events! 6
When you are participating in a craft show or vendor event, you really want to make YOUR products and YOUR displays stand out. Keep in mind there will be a LOT of other people there with other products and as customers gaze from one vendor table to the next, you want to create a display that STOPS people in their tracks and causes them to come and look closer at what YOU have to offer!
Before people even realize WHAT your product is, they are drawn to what your entire display, table or booth looks like. Not the actual product itself. So when setting up your table or booth, be sure to step back away from it and look at it from the customers point of view. Ask yourself, "would this display make ME want to stop and take a closer look?"
One of the best ways to accomplish this is to make sure you keep things simple. Don't add too many props within your display or on your table, that from a distance, it makes it hard to see what it is you are even offering! Adding props is ok, but make sure they have a cohesive look throughout your display.
If you products are full of color or your product packaging has a lot of color in it, utilize displays and props that are solid in color to ensure that your products stand out. If your products do not have a lot of color or are made with solid color packaging, this is where utilizing displays with color or designs can really make your products POP!
If you are displaying a LOT of products and carry a lot of inventory, don't display too much at once. If you have a lot of inventory on your table, make sure that it is neatly displayed. Utilize shelves or tiered displays to give the products height. It will also make it look more like a retail display and will give it a more professional look.
If you do not have a lot of inventory, that's ok too! Use stand up signs to explain your product which will take up more space on your table. Take pictures of your product, have them blown up into larger pictures, then have them laminated, which makes them easier to display. You can do this for just a few dollars at your local office supply store!
ALWAYS have a banner with the name of your business! It doesn't need to be fancy. But it DOES need to have a professional look! Don't fill up your banner with too much information or over do it with too may pictures! Keep it simple! If you are utilizing a service like VistaPrint, or any other banner making services, just make sure you upload a file that is high resolution, to ensure your banner is printed with clear graphics!
Take the time to put some thought into what your display looks like. If you are serious about selling your products, the visual impression you make is key to selling your products!
Looks are EVERYTHING!!! The hard truth about setting up a vendor display booth. 1
Think about it.....
A person is walking through a busy vendor show, they only have a certain amount of time to visit as many vendors as possible. Which vendor booths will they take the time to stop at and why?
I don't care what you sell or how great your product is. People will stop at the booths that are visually appealing 1st, then what product you sell will be the 2nd reason a person visits your booth.
Want to pull people in that may not have thought about purchasing your product before? Make your booth look AMAZING! Give them a reason to enter your "product world" by creating a look and feel that they can't resist being a part of! Visual attractiveness will pull people in. It makes people curious. Even if they have never heard of your company, if they are visually attracted to your display, they will walk into your space to "find out" what it is you sell!
So what if you don't set up in a booth "space" and only have a 6 or 8 foot table to utilize to capture people's attention? GREAT! That's less work for you, but be CREATIVE! There are ways to utilize a small space to still give it that "wow factor"! Just don't over-do it! In a small space, less is definitely more! Give your display a clean, professional look.
Don't set up your booth from the inside out. Set it up from the outside in! I know, I know......that sounds weird, but what it means is this: Set up your booth always imagining yourself as a potential customer looking in to your booth. Imagine what THEY are seeing as they walk by. Ask yourself, "would I want to stop by this booth?"
How you set up your booth, table and product displays is essential to your success! Looks really ARE everything!
Check back to read our next blog post on more specific tricks and ideas to really making your vendor booth or table stand out!!!
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