News

Using PINK in Your Product Displays and Vendor Booth 0

If the color PINK is your main product or branding color, here are some tips on how to use it more effectively when setting up a product display or vendor booth!

CLICK HERE TO SHOP AT STACK DISPLAYS

WHAT DOES THE COLOR PINK MEAN?

Most of us know that pink is represented with feelings of love, nurturing or compassion. Some shades of pink give off a feeling of romance or intimacy, while other bolder shades can make you feel more on the "passionate" side! If your main color is PINK, then it is probably safe to say that the majority of your potential customers are women. Most women are comfortable with the color pink. It is calming and puts people in a more nurturing or calm state of mind.

USING PINK IN YOUR PRODUCT DISPLAY OR VENDOR TABLE

Visually, PINK is usually appealing to women, however, it is possible to utilize TOO MUCH pink in your display or on a single vendor table. If your space is small, or you are just utilizing one or two tables to set up, don't over-do it with too much pink. If your products are PINK or have a lot of PINK in the packaging, make them stand out by using a contrasting color like a black table covering or by using a black product display to set them on. I'm a big fan of using a black backround for many types of displays, as it makes it easier to give your products and what you are selling "center stage". However, if your products themselves are black or have very dark colors in their packaging, then you may want to use a lighter contrasting color to set them on. 

Be careful of using different shades of PINK that DO NOT match! It is ok to use different shades of the SAME COLOR. Think of how ombré colors looks, or a color swatch that you get from the paint store. They are different shades of the same color and it is very pleasing to the eye. 

PINK ISN'T FOR EVERYONE

Not all women like a "girly" feel to things and using the wrong shades of pink or too much pink can make your display look like it is geared to a YOUNGER female demographic. So unless your potential customers are little girls, tweens or teens, be careful of the shades of pink you use and HOW MUCH PINK you use! Again, unless you are appealing to little girls, less is more when using pink!

USING PINK IN YOUR VENDOR BOOTH

A PINK vendor booth will definitely stand out in the crowd. Many people today are utilizing different color pop up tents, not only to match the color of their branding, but more importantly, to make their booth stand out! When you are setting up among many vendors, each using a tent, a pink booth or pop-up tent will definitely catch the eyes of your potential female customers! They will also be able to easily locate you in a crowd of many vendors. If you can, make sure to buy a pink tent that is the right shade of pink and matches the colors you are using in your display! Things like this may not seem very important, but I have had people visit my own booth in the past, simply because they recognized the color of my tent and the way I visually set it up. I used to also utilize curtains around my tent to give it a more refined, beautiful feel. So, if you do multiple events, don't discount what the outside of your booth looks like, as well as the inside!

GIVE YOUR PINK DISPLAY OR VENDOR BOOTH A MORE MATURE LOOK

If you are setting up a booth utilizing a lot of pink, you can add some items that can give the color pink a more mature, classy feel to it. Some of the most beautiful display booths I have seen have had a faux chandelier hanging from the middle of the tent! Adding some acrylic or solid black displays can also give your entire display a more sophisticated look.

THE BOTTOM LINE

PINK is a beautiful color, but be mindful to how you use it, what SHADES you use and how MUCH of it you use! As I always suggest, stand back from your display when you set it up and look at it from the point of view of the customer walking by.

We always love seeing how people set up their displays or vendor booths, so feel free to send us pics and show us how you do it! We might just feature you on our Facebook Page, Instagram, or Pinterest account! Comment below and give us YOUR thoughts on using the color PINK!

CLICK HERE TO SHOP AT STACK DISPLAYS

Tips on Making Your Display Stand Out at Craft Shows and Vendor Events! 8

SHOP AT STACK DISPLAYS

When you are participating in a craft show or vendor event, you really want to make YOUR products and YOUR displays stand out. Keep in mind there will be a LOT of other people there with other products and as customers gaze from one vendor table to the next, you want to create a display that STOPS people in their tracks and causes them to come and look closer at what YOU have to offer! 

Before people even realize WHAT your product is, they are drawn to what your entire display, table or booth looks like. Not the actual product itself. So when setting up your table or booth, be sure to step back away from it and look at it from the customers point of view. Ask yourself, "would this display make ME want to stop and take a closer look?"

One of the best ways to accomplish this is to make sure you keep things simple. Don't add too many props within your display or on your table, that from a distance, it makes it hard to see what it is you are even offering! Adding props is ok, but make sure they have a cohesive look throughout your display. 

If you products are full of color or your product packaging has a lot of color in it, utilize displays and props that are solid in color to ensure that your products stand out. If your products do not have a lot of color or are made with solid color packaging, this is where utilizing displays with color or designs can really make your products POP! 

If you are displaying a LOT of products and carry a lot of inventory, don't display too much at once. If you have a lot of inventory on your table, make sure that it is neatly displayed. Utilize shelves or tiered displays to give the products height. It will also make it look more like a retail display and will give it a more professional look.

If you do not have a lot of inventory, that's ok too! Use stand up signs to explain your product which will take up more space on your table. Take pictures of your product, have them blown up into larger pictures, then have them laminated, which makes them easier to display. You can do this for just a few dollars at your local office supply store! 

ALWAYS have a banner with the name of your business! It doesn't need to be fancy. But it DOES need to have a professional look! Don't fill up your banner with too much information or over do it with too may pictures! Keep it simple! If you are utilizing a service like VistaPrint, or any other banner making services, just make sure you upload a file that is high resolution, to ensure your banner is printed with clear graphics!

Take the time to put some thought into what your display looks like. If you are serious about selling your products, the visual impression you make is key to selling your products! 

SHOP STACK DISPLAYS NOW!

Stack Displays - The Science Behind the Color Choices of our Products. 0

Ever wonder how companies choose the colors of their products or the color palettes of their website?

At Stack Displays, we use specific Pantone Colors to match certain color trends in our industry. Pantone colors and the codes associated with them are typically used for the printing industry, which our product displays fall under.

The colors of our displays are chosen carefully to match the current trends of product packaging colors and color palettes that are currently popular. It's not an exact science, but it is a calculated one! With so many colors to choose from, we choose colors that will compliment others, giving you the ability to mix and match what you place on our displays, without it competing with the colors of your actual product. If you aren't sure which color to choose, we always offer solid white or solid black displays that will be sure to give your product center stage at any vendor event or in any retail setting. 

As the colors that are considered "what's popular" in our industry change, you'll see the colors of our products will change right along with the trend.

We will always carry a line of basic neutral colors that are always in stock, but don't be surprised to see other colors come and go!

Color is a beautiful thing, so we hope you always enjoy the color palettes we choose to use in our products! If you ever have a suggestion for a new color, don't hesitate to contact us and give us your suggestion! You never know......you just may see it show up in our product line one day!

If you'd like to take a closer look at what a Pantone Color Chart looks like, here is a great one for you to view! 

Pantone Color Chart     SHOP AT STACK DISPLAYS

We've Upgraded Our Website! Please excuse the dust! 0

If you are a small business owner, then you can relate to the growing pains businesses occur in their first few years of business. 

We have been very fortunate with our small business. Sales have exceeded our expectations and growth has been very exponential. Sometimes growth can be hard to keep up with! So, we have decided to jump in ahead of schedule and upgrade our website. That may sound like an easy task, but unless you are paying someone to do it for you, it can be quite a daunting task! Yup....we are doing it ourselves!

So, with that being said, please excuse the dust while we revamp and re-do our lovely little store! We are trying to make it more user friendly and give you more information about our products, as well as an easier shopping experience. We will now be able to allow our customers to pick different options or choose different Stack Displays within our best selling "Product Bundles", so that you don't have to choose all 3 of the same color! Also added will be the option to add extra inserts to your order, as well. This will enable you to switch out the color scheme of your display and will make it more versatile!

Our new website is open for business, however, we are still making changes to it. If you have any issues with placing an order, please feel free to contact us directly so that we can help you!

We would love to hear from you! Tell us what you think of our new site and the new ordering features! Don't be shy! Comment below and tell us your thoughts! Our website is for YOU, our customers, so we really DO want to know what you think of it!

Displaying & Packaging Your Homemade Products at Farmer's Markets & Craft Shows 0

What is the best way to display your homemade products? It really depends upon how you have packaged them!

If you have created beautiful packaging for your homemade products, keep your displays simple! Let the product and the packaging stand out and be the focal point on your vendor table!

This doesn't mean that your products need to be packaged in some elaborate way. It just means they need to be beautiful and consistent from one product to another. Find special bottles or jars that you don't typically see to package your products in. Beautiful packaging is what draws people into your vendor booth, before they even know what the product is!

Displaying your homemade products & crafts doesn't have to be difficult. Below is a picture of 3 different products with 3 different types of packaging, but all are on the same display.

#1 Lulu and Max Skincare - Here you can see that they have really put care into choosing the packaging for their products. From their soap to their perfumes, you really notice how beautiful their product line is. When placed on a solid white Stack Display, you can see the products are still the focal point, but the two step design of the display really makes their products stand out and gives the products a nice presentation.

These products not only look beautiful, but we have to also give two thumbs up on the quality of their products, too! We couldn't resist and took a couple of bars of their Goat Milk Soap home and we will probably never use regular soap again! Check out their products at www.LuluandMaxSkincare.com 

#2 The picture of the Jams and Jellies are from the Black Radish Creamery, located in Central Ohio. From a branding and display perspective, they hit the nail on the head. Their products are packaged in very simple product jars, but in this case, it works. These jars allow the beautiful colors of the products to be the focal point on a blackdrop of black displays and fabric on their vendor table. They have really given their company a unique look that you notice when you walk by their booth! Their products taste amazing, too! I had never heard of a black radish before! You can find them at www.BlackRadishCreamery.com.

#3 Latshaw Apiaries lets their products do the talking at their Farmers Market Booth! They keep things pretty simple which allows people to come to their booth, try their honey products and grab what they want. For those who sell a lot of product at their Farmer's Markets or Craft Shows, this can be a better approach. The displays are then easy to refill as the product is sold. This company had an amazing habanero honey! They are located in Alexandria, Ohio. Check them out at www.LatshawApiaries.com

Can I Really Be Successful in Direct Sales? 2

Can I really be successful as a Direct Sales Consultant? The answer is a resounding "YES", but only if you understand and adapt certain things into your mindset. In Direct Sales, there is a direct correlation between the efforts that you put towards yourself and the efforts that you put towards helping OTHERS succeed.

We all know that anyone can make a nice part time income selling the products they are so passionate about. How much money you make is determined by your personal sales by taking orders, holding home parties or by setting up a table or booth at vendor events or craft shows. 

BE WILLING TO PUT IN THE TIME!

Building a successful Direct Sales Business takes time. It takes consistent effort over a period of time. If you work your business full time, you can expect that it will take on average at least two years to build a significant income. If you aren't able to work it full time, it will take longer. You would be surprised at how many people actually quit after spending just 3 months with their company. Most people aren't able to see the big picture or understand how exponential growth works. You HAVE to stick with it to succeed. Success will NEVER come overnight.

Building a strong personal business is KEY, however, we ALL know that the "big money" is earned by building a TEAM of Consultants. That's what every compensation plan in the Direct Sales industry is set up to do........pay you MORE money for sponsoring other Consultants and working with them to build their business. That is how the company grows, but there is a balance of the two. Do what ever it takes to build YOUR business, but be just as willing to help other people build theirs. Not just because YOUR income will grow, but because you truly care about helping THEIR income grow, as well.

HOW DO I BECOME A GREAT LEADER?

Don't make the mistake of trying to motivate people. You can't really motivate a person. Motivation comes from within. You CAN, however, INSPIRE people to become motivated! There are so many ways to inspire people, but the number one thing you can do is to "lead by example". When others see that you are willing to do what ever it takes and they see the success that comes from that, that will inspire them to do the same thing! Don't EVER encourage someone on your Team to do any action you are not willing to do yourself. This gives the impression that you think you are better than others and are only encouraging them to do things that will ultimately build YOUR income, but not necessarily theirs. Do you want your Consultants to book more home parties? Go out and book a ton of parties yourself! 

GET AN ATTITUDE!

Yes! We said get an attitude.....and we meant it....but it MUST be a POSITIVE ATTITUDE! This industry isn't always fun and games. It takes a LOT of hard work! Their will be challenges and obstacles to overcome. You WILL have setbacks. There will be times of the year your business will be slower than others. Some people that join your team will quit. These things WILL happen. How you handle it and the attitude you decide to have will determine how successful you become. STAY POSITIVE and show the Consultants on your team how to overcome these obstacles with grace and patience. Set a good example for them to follow. Don't forget, you ARE the Leader of the PACK!

TO YOUR SUCCESS!!! ~ Stack Displays