Using PURPLE in Your Product Displays or Vendor Booth
DOES COLOR REALLY MATTER?
YES!!! Color affects human behavior, so keep this in mind when utilizing it in your displays. Companies use specific colors in their branding to evoke a response or to give a certain impression. What type of impression are YOU trying to give? What kind of response do YOU want when people see your products or walk by your booth? Understanding how colors work and how to utilize them is key in creating the perfect product display! Your success depends upon how you use it!
PURPLE, PURPLE AND MORE PURPLE!
First and foremost, purple is considered to be one of the most calming colors. It is a combination of the warmest and coolest of colors (red and blue), thus creating a sense of calm and spiritual comfort. It is kind of like the Ying and Yang of colors! Rich shades of purple, however, give a sense of royalty. When used with a product, it gives a sense of high quality and makes the product feel more luxurious.
PURPLE FROM A VISUAL PERSPECTIVE.
Purple is visually powerful. It draws people in. Imagine two vendor booths set up next to each other. One has no dominant color palette and the other is beaming with rich hues of purple! Which would YOU more likely be drawn to? Probably the one with purple. There is just something magical about purple! It gives you a sense that the products are of higher quality. It draws you in out of curiosity and makes you want to find out more.
LET'S TALK QUALITY.
As we said, purple makes a product appear that it is higher in quality. It adds value and makes you feel as though what you are offering is 'worth it". Even if your products themselves are not packaged in purple, display them on something that is. The response will be the same. Purple simply makes things look so much richer and more elegent!
USING PURPLE TO GET A MESSAGE ACROSS.
Purple will grab your attention. Are you trying to get someone to join your Team? Use purple to relay that message! Purple is also associated with leadership and revenue! Lead with purple and they will come! Purple is associated with success. It will give people the impression that you are either already successful, or are on a journey to become successful!
TIPS ON USING PURPLE IN YOUR PRODUCT DISPLAY OR VENDOR BOOTH.
1.) A rich shade of purple can stand on its own. You don't need to add a lot of extra design elements to get your point across. Let the color work its magic on its own! Small amounts of design elements are ok, but be careful not to undermine the power of the color.
2.) Although purple is considered an extremely calming color, too much purple can be overwhelming and confusing. It can overstimulate your senses. A good rule of thumb when using large amounts of purple is to balance it out with shades of black, greys and white.
3.) Purple is definitely associated with having a bigger affect on women, more than men, but that is starting to change. I like to compare it to men who aren't afraid to wear pink. Today, it's almost a sign of confidence for a man to wear a bright shade of pink! Now they are also including shades of purple, as well!
4.) If you are using different props or fabrics in your display with different hues of purples, MAKE SURE THEY ARE COMPLIMENTARY HUES! Using colors that do not coordinate well with each other will ruin the whole impact of using purple. It will be confusing visually and will diminish the richness of the color. This concept can be carried over to the use of ANY color in a vendor display. Using shades of colors that are not complimentary will make your display look cheap! If you aren't sure which shades to use, take some time to look it up on the internet, or get ideas from Pinterest! There are SO many pictures on Pinterest about colors and design!
- Stack Displays