Creating an Unforgettable Display at Vendor Events & Craft Shows!
You arrive early and start setting up your booth. It's early in the morning and you only have a certain amount of time before the event starts. As you are closer to being all set up, you find yourself gazing at the other booths or vendor tables. Not because you are curious as to what products they sell, but because you are sizing up the way their booth looks compared to yours! Come on.....admit it! Everyone does! At this point, you ask yourself, "Does my booth look as good as theirs?" Honestly, you SHOULD be asking yourself this question!
How your booth looks is very important because you only have a short amount of time to get the attention of the largest number of people that you can! Which booths people go to will depend upon which ones visually stand out first. Customers also know that they only have a certain amount of time to visit all of the booths before the end of the event, so they are certainly going to go to the ones that seem worthy of their time!
HERE ARE SOME TIPS TO FOLLOW:
- Don't get in a rut doing the same thing. If you attend many events and have a local following, change your display up a bit to give your customers something new to see each time they visit your booth, without taking away from your basic theme.
- Have a theme or recognizable look to your booth. Utilize color or design to make your booth visially appealing and recognizable to repeat customers.
- Don't have a FLAT display. Build up your display using different levels. Raise items on the back of your table up higher and at eye level, then place items in the front of the display lower.
- Use props that make sense. Don't use too many props that clutter your table and confuse people as to what you actually sell.
- Brand yourself with brochures, business cards or postcards and display them easily for people to take. These items do not have to expensive, but having them makes you look more professional and gives people a way to contact you after the event.
- If you sell jewelry or apparel items, have a mirror that your customers can use to see how your products look on them.
- Display your products so that customers can easily try them on, or view them.
- Utilize extra lighting in your booth. Even if you are just using vendor tables, extra lighting that is facing your products will really make a big difference! Even if there is enough lighting at your event, you'd be surprised what adding a little extra direct lighting on your products does!
- Price ALL of your products for sale. If the event is busy, you may lose customers who have to wait just to find out the cost of your items.
- Be creative with your display. Try and imagine that your display is an actual retail display in a store. How would that look? Just because it is a vendor event, doesn't mean your display has to look cheap!
- Utilize the space well. There are many ways to fill up a booth space. Decide if you should allow customers to come into your booth, or if it would be more feasable to have your tables on the outside perimeter of the space. Do you want to be in front talking directly to your customers, or should you be behind your tables? These are important things to consider!
- Make sure you have easy access to all of the supplies you need. Order forms, credit card processor, your cash and anything else you need to complete your sale.
- Utilize fabric curtains around your tent or booth space that coordinate with your display.
- Solid color tabelcloths are usually best. Using patterns will make it harder for people to see your products.
- Use a well fitting tablecloth. A sure fire way to make your display look cheap is to not use a tablecloth that actually fits your table well and covers the entire table in the front and sides.
- Brand your products using creative labels. Again, these don't have to expensive. They can even be simple hang tag labels. Make them yourself, especially if your items are handmade. Add information about the product along with your website or contact info on the labels.
- After the event, look around at some of the other booths and displays. Take notes on things that other people are doing that you like. You can get a lot of great ideas on what you can do differently at your next event!
- Just remember, simple is better. Having a clean look to your display will always win over having a cluttered display with too much stuff.
- Stack Displays