Why Attending Vendor Events is Crucial to the Success of Your Home Party Plan / Direct Sales Business 0
Lets face it......the Home Party Plan - Direct Sales Industry has changed. Technology has totally transformed this industry and it will never be the same.
Gone are the days of holding 3-5 home parties a week to build your Direct Sales Business. Heck, even holding 1-2 home parties a week is pushing it. Now, most Consultants in the industry are lucky to hold 1-2 parties a MONTH!
Home parties used to be the ONLY way to build a Direct Sales Business and be successful. The idea was to book a few parties, to meet new people, to book MORE parties, to meet even MORE PEOPLE and so on. It was about exponential growth......and it was built on building personal relationships. It was done locally in your own city.
We didn't have the internet. There were no facebook parties back then and people socialized more in person. People used to LOOK FORWARD to getting together with their friends in person at home parties. Today, people don't feel as much of an urge to get together at home parties because they already "feel" constantly connected to their friends through social media or by texting.
Maybe they should rename the Home Party Plan Industry to the SOCIAL SELLING INDUSTRY, instead! After all, that really is what it has become, right?
So how do we adapt to this change? Depending upon your age, you may not know anything is different. Holding Facebook Parties seems like the norm to you. However, what you may not know is that it is still CRUCIAL to the success of your business to build a customer base and a Team of Consultants that you are CONNECTED to IN PERSON!!! You can influence someone when you are face to face with them so much more than you can if you are only conversing with them online. Holding Facebook parties is great, but you are still missing that personal element!
So, how do you do this, you ask, when people aren't willing to hold in home parties anymore? It's SIMPLE! ATTEND VENDOR EVENTS!!!!
Vendor events now come in 2nd place to holding parties online when it comes to building a Direct Sales Business. Home Parties, IMO, comes in third. So if you are not willing or able to hold in home parties, or you haven't mastered the art of Facebook Parties, vendor events is KEY to meeting those new people and building personal relationships with them. Its how you build your local customer base of people who will come back to you to get more product, especially if you sell a consumable product! If you service your customers well, people are truly loyal. Most people know how this business works and your customers will come back to YOU because of the relationship you have built with them....in person!
This is also the best way to Sponsor new Consultants and build a local Team. Why is that important when you can just sponsor people you've met online? Because if you want to influence and inspire your team to become successful, you can do it so much more effectively in person, than you can online. Remember, the only way YOU will become successful as a Leader is to have successful Consultants on your Team!
Keep in mind that selling products at vendor events is important, too. You want people to go home with your products and experience them and fall in love with them. But you also need to make sure that you have a way to get back in touch with them, too! Depending upon the event, you wont have time to sit and get to know EVERY single person. You may get too busy at times, so it is crucial to get their contact info, especially their EMAIL ADDRESS!
ALWAYS, ALWAYS, ALWAYS have each person fill out a door prize drawing slip, which includes all of their info, so that you have a way to get back with them, or add them to your email list. Invest in giving away a really nice door prize, or a basket of a sampling of your products. Remember, you want them to give you their info.....so give them a good reason to!
Door prize slips should ALWAYS include:
2) Phone Number
3) Email Address
Ask these three questions:
1) Are you interested in Hosting a Party to receive FREE PRODUCTS YES/NO
2) Are you interested in learning more about becoming a Consultant? YES/NO
3) Would you like to be informed about upcoming specials, sales or events? YES/NO
Now that you understand how crucial attending vendor events is to building your Direct Sales Business, now its time to FIND the events and get them on your calender!
Vendor events are easy find on facebook. Just type in "vendor events" and the "name of your city or state" in the search field. You'll be surprised at how many groups are set up that discuss and promote vendor events and craft shows in your area!
We recommend events that are smaller.....at least at first. Doing large expos can be costly and very ovewhelming for the first timer. Events that typically cost $25-$50 are your best bet and wont break the bank.
Its also important to do MANY events. Not just one or two. Not every event will be successful. Ask others who have attended the event in the past to see if it was successful for them. Events that have been around year after year are usually best, as attendance will typically be better. The more events you do, the better you will get at it and the more people you will meet. Reinvest the money you make at one event into buying more product for cash & carry at your next event and so on. Don't be surprised when you see some of the same customers from one event at another event! Attending multiple events helps you to build brand recognition and that shows poeple that you are serious about your business. Let your customers know what other events you will be attending so that they can look for you!
Lastly, be sure to create an inviting booth or table display that really shows off your products. Keep things simple and uncluttered. You want your booth or table to look inviting. Always have some sort of banner so that people can easily see what you sell and to also give a more professional look. Display your products at different heights using something like Stack Displays. It lifts your products off the table and allows you to group your items in ways that make sense to the customer. Be sure to always have a solid color tablecloth that not only covers the entire table, but goes down to the floor to cover the legs of the table, as well. There are lots of articles on creating the perfect vendor display table or vendor booth, so be sure to do some research. The best thing to do is to attend some vendor events and look at how others have set up their booths, tables or displays. This will give you some inspiration on how you may want to set up yours!
Good Luck at your next event and happy VENDORING!
*Vendor Pictures Coutesy of:
Stack Displays 10,000 Facebook Fans Giveaway Contest! 1
Most people know that starting a new business can be tough. VERY TOUGH! Starting a new business is more than just coming up with a great idea or a cool new product to sell. There are so many facets to getting a new business off the ground, that it can seem almost overwhelming at times!. From funding your business, building your website, sourcing or manufacturing your product line, to learning the ins and outs of social media marketing. This list really does go on and on! I think most new business owners will agree that there is more to this than anyone ever imagined! No matter how prepared you think you are, there is always something unexpected and more that needs to be done to be successful!
However, 2016 kicks off our third full year in business and we truly couldn't have done it without all of the support from our amazing customers and social media fans! It's how we built our business. We put ourselves out there and built a product we knew you would love and worked feverishly to brand ourselves and build a following. Every month we have continued to grow and we have YOU, our loyal fans and customers, to thank! Our company wouldn't be where it is today without YOU!
To show our appreciation, we are doing a 10,000 Fans Facebook Giveaway Contest! Once we reach 10,000 fans, we will randomly pick different fans who will receive FREE products from Stack Displays! We really want to take this time to show our appreciation for all of the love and support we have received over the last 3 years!
Thank you for supporting our Small Business and for those that shop local or with other small business owners you know. It really DOES make a difference!!
If you'd like to participate in our 10,000 FB Fans Giveaway Contest, please click HERE!
With much gratitude,
The Stack Displays Home Office Team!
NEW Brochure Holders from Stack Displays! 0
New for 2016! Brochure holders that match our Stack Displays! Sold in a 2 PACK!
Now you can easily display all of your postcards, blitz cards or brochures on your vendor table in our new matching BROCHURE HOLDERS! Lightweight, yet very sturdy and easy to transport to your events! You can also use these at home on your desk to keep your literature organized!
The inside dimensions are 4 3/4" wide x 2" deep. Overall dimensions are 6 1/2" wide x 7" high.
Our new brochure holders were designed to be a little bigger than ordinary brochure holders to accomodate different size postcards, as well as over-sized brochures, which makes our holders more versatile. They were also designed to sit deeper, so that if used at an outdoor event, they are less likely to blow over. Use in your home office to keep your brochures or postcards organized!
Made with the same materials as our Stack Displays with our signature laminated finish, you will love how lightweight, yet sturdy these brochure holders are!
Holiday Themed Stack Displays Now Available 0
It's that time of the year again! Holiday craft shows, bazaars and vendor events are in full swing!
If you have products that are geared toward the Holiday Season, show them off on our 2015 Holiday Stack Display! It is white with red polka dots and will be sure to catch your customers attention when your product is placed on it!
Use it to display holiday specials, or to to add some holiday cheer to your display!
These displays are only being offered for a LIMITED TIME and are available while they last, so order yours today!
Creating an Unforgettable Display at Vendor Events & Craft Shows! 4
You arrive early and start setting up your booth. It's early in the morning and you only have a certain amount of time before the event starts. As you are closer to being all set up, you find yourself gazing at the other booths or vendor tables. Not because you are curious as to what products they sell, but because you are sizing up the way their booth looks compared to yours! Come on.....admit it! Everyone does! At this point, you ask yourself, "Does my booth look as good as theirs?" Honestly, you SHOULD be asking yourself this question!
How your booth looks is very important because you only have a short amount of time to get the attention of the largest number of people that you can! Which booths people go to will depend upon which ones visually stand out first. Customers also know that they only have a certain amount of time to visit all of the booths before the end of the event, so they are certainly going to go to the ones that seem worthy of their time!
HERE ARE SOME TIPS TO FOLLOW:
- Don't get in a rut doing the same thing. If you attend many events and have a local following, change your display up a bit to give your customers something new to see each time they visit your booth, without taking away from your basic theme.
- Have a theme or recognizable look to your booth. Utilize color or design to make your booth visially appealing and recognizable to repeat customers.
- Don't have a FLAT display. Build up your display using different levels. Raise items on the back of your table up higher and at eye level, then place items in the front of the display lower.
- Use props that make sense. Don't use too many props that clutter your table and confuse people as to what you actually sell.
- Brand yourself with brochures, business cards or postcards and display them easily for people to take. These items do not have to expensive, but having them makes you look more professional and gives people a way to contact you after the event.
- If you sell jewelry or apparel items, have a mirror that your customers can use to see how your products look on them.
- Display your products so that customers can easily try them on, or view them.
- Utilize extra lighting in your booth. Even if you are just using vendor tables, extra lighting that is facing your products will really make a big difference! Even if there is enough lighting at your event, you'd be surprised what adding a little extra direct lighting on your products does!
- Price ALL of your products for sale. If the event is busy, you may lose customers who have to wait just to find out the cost of your items.
- Be creative with your display. Try and imagine that your display is an actual retail display in a store. How would that look? Just because it is a vendor event, doesn't mean your display has to look cheap!
- Utilize the space well. There are many ways to fill up a booth space. Decide if you should allow customers to come into your booth, or if it would be more feasable to have your tables on the outside perimeter of the space. Do you want to be in front talking directly to your customers, or should you be behind your tables? These are important things to consider!
- Make sure you have easy access to all of the supplies you need. Order forms, credit card processor, your cash and anything else you need to complete your sale.
- Utilize fabric curtains around your tent or booth space that coordinate with your display.
- Solid color tabelcloths are usually best. Using patterns will make it harder for people to see your products.
- Use a well fitting tablecloth. A sure fire way to make your display look cheap is to not use a tablecloth that actually fits your table well and covers the entire table in the front and sides.
- Brand your products using creative labels. Again, these don't have to expensive. They can even be simple hang tag labels. Make them yourself, especially if your items are handmade. Add information about the product along with your website or contact info on the labels.
- After the event, look around at some of the other booths and displays. Take notes on things that other people are doing that you like. You can get a lot of great ideas on what you can do differently at your next event!
- Just remember, simple is better. Having a clean look to your display will always win over having a cluttered display with too much stuff.
Using PINK in Your Product Displays and Vendor Booth 0
If the color PINK is your main product or branding color, here are some tips on how to use it more effectively when setting up a product display or vendor booth!
WHAT DOES THE COLOR PINK MEAN?
Most of us know that pink is represented with feelings of love, nurturing or compassion. Some shades of pink give off a feeling of romance or intimacy, while other bolder shades can make you feel more on the "passionate" side! If your main color is PINK, then it is probably safe to say that the majority of your potential customers are women. Most women are comfortable with the color pink. It is calming and puts people in a more nurturing or calm state of mind.
USING PINK IN YOUR PRODUCT DISPLAY OR VENDOR TABLE
Visually, PINK is usually appealing to women, however, it is possible to utilize TOO MUCH pink in your display or on a single vendor table. If your space is small, or you are just utilizing one or two tables to set up, don't over-do it with too much pink. If your products are PINK or have a lot of PINK in the packaging, make them stand out by using a contrasting color like a black table covering or by using a black product display to set them on. I'm a big fan of using a black backround for many types of displays, as it makes it easier to give your products and what you are selling "center stage". However, if your products themselves are black or have very dark colors in their packaging, then you may want to use a lighter contrasting color to set them on.
Be careful of using different shades of PINK that DO NOT match! It is ok to use different shades of the SAME COLOR. Think of how ombré colors looks, or a color swatch that you get from the paint store. They are different shades of the same color and it is very pleasing to the eye.
PINK ISN'T FOR EVERYONE
Not all women like a "girly" feel to things and using the wrong shades of pink or too much pink can make your display look like it is geared to a YOUNGER female demographic. So unless your potential customers are little girls, tweens or teens, be careful of the shades of pink you use and HOW MUCH PINK you use! Again, unless you are appealing to little girls, less is more when using pink!
USING PINK IN YOUR VENDOR BOOTH
A PINK vendor booth will definitely stand out in the crowd. Many people today are utilizing different color pop up tents, not only to match the color of their branding, but more importantly, to make their booth stand out! When you are setting up among many vendors, each using a tent, a pink booth or pop-up tent will definitely catch the eyes of your potential female customers! They will also be able to easily locate you in a crowd of many vendors. If you can, make sure to buy a pink tent that is the right shade of pink and matches the colors you are using in your display! Things like this may not seem very important, but I have had people visit my own booth in the past, simply because they recognized the color of my tent and the way I visually set it up. I used to also utilize curtains around my tent to give it a more refined, beautiful feel. So, if you do multiple events, don't discount what the outside of your booth looks like, as well as the inside!
GIVE YOUR PINK DISPLAY OR VENDOR BOOTH A MORE MATURE LOOK
If you are setting up a booth utilizing a lot of pink, you can add some items that can give the color pink a more mature, classy feel to it. Some of the most beautiful display booths I have seen have had a faux chandelier hanging from the middle of the tent! Adding some acrylic or solid black displays can also give your entire display a more sophisticated look.
THE BOTTOM LINE
PINK is a beautiful color, but be mindful to how you use it, what SHADES you use and how MUCH of it you use! As I always suggest, stand back from your display when you set it up and look at it from the point of view of the customer walking by.
We always love seeing how people set up their displays or vendor booths, so feel free to send us pics and show us how you do it! We might just feature you on our Facebook Page, Instagram, or Pinterest account! Comment below and give us YOUR thoughts on using the color PINK!